---
title: "Downloading Images and Videos with an AI Label"
description: "How labeled downloads work: choosing position and style, why the first download takes a moment, and how video labeling behaves."
url: https://help.samsa.ai/en/articles/153-downloading-images-and-videos-with-an-ai-label
collection: "EU AI Act"
updated: 2026-08-02
language: en
alternates: [de, fr, it]
---

# Downloading Images and Videos with an AI Label

How labeled downloads work: choosing position and style, why the first download takes a moment, and how video labeling behaves.

## Downloading Images and Videos with an AI Label

Once your organization's label policy is set to **Optional** or **Mandatory** (see "Setting Up Visible AI Labels for Your Organization"), label controls appear right where you download. With the policy **Off**, downloads work as plain downloads and none of this applies.

### Where you'll find the label controls

**In the image view:** click **Download** — the menu opens with the label controls at the top, above the download options:

-   **Add visible AI label** — the on/off switch. Under a Mandatory policy it's switched on and locked, with a note that your organization requires a visible AI label on downloads.
    
-   **Label position** — top left, top right, bottom left, or bottom right.
    
-   **Label style** — for EU icons: Black, White, Black (transparent), or White (transparent); for custom labels: your Graphite or White variant.
    

**On gallery tiles:** hover an image and you'll see an **arrow next to the download icon**. One click on the download icon applies your organization's default position and style; the arrow opens the same controls if you want to change them for this download.

Two things are never chosen per download: the **label size** (set once by your admins) and the **icon type** — whether the label says "AI generated" or "AI modified" is derived automatically from how the asset was made.

### Why the first labeled download takes a moment

A labeled download isn't just an overlay — Samsa composites the label into the file, re-embeds the invisible watermark, and then **digitally signs the labeled file again**, so its Content Credential records the label that was applied. You'll see the steps as they happen: _Labelling..._, _Signing..._, _Finishing..._

The first labeled download of an asset takes around **15 seconds**. After that, downloading the same asset with the same label settings is practically instant — if you pick a different corner or style, a fresh version is prepared.

### What you get

-   The file keeps its format — PNG, JPEG, or WebP — and the filename ends in **\_labelled**.
    
-   The labeled file carries its own Content Credential, including a record of the label application.
    
-   Your original stays untouched in Samsa — the label is only in the downloaded copy, so you can always come back for a different position, style, or an unlabeled version (if your policy allows it).
    

### Videos

Videos can be labeled too. The label is rendered into the video itself, following the display pattern recommended for video disclosures:

-   **Clips up to 30 seconds:** the label stays visible for the entire clip.
    
-   **Longer videos:** the label shows prominently at the beginning and then reappears at regular intervals throughout the video.
    

Preparing a labeled video takes longer than an image, since every frame is rendered and the file is signed again — Samsa prepares it in the background, and the download becomes available as soon as it's ready. Longer videos can take a few minutes.

### Good to know

-   **Vector downloads (SVG)** are graphic source files rather than finished imagery and don't carry a visible label.
    
-   Labels apply to **downloads**. Content you view or share inside Samsa is shown without a burned-in label.
    
-   If a labeled download can't be completed, Samsa tells you — under a Mandatory policy the file is never delivered without its label.