Editorial Studio

What is the Editorial Studio?

The Editorial Studio is all about visual storytelling. Create lifestyle imagery, campaign visuals, and magazine-quality content that brings your brand world to life — all generated with AI. Instead of just showing a product, you create aspirational scenes that evoke a mood, tell a story, and define your brand's visual universe.

You don't need to know photography jargon — just select the options that match your vision, and Samsa puts it all together.

Who is it for?

Ideal for brand managers and creative teams working on campaigns, lookbooks, social content, and editorial spreads. If you want to create images that capture your brand's atmosphere — a cozy morning scene for a lifestyle campaign, an urban setting that defines your brand's vibe, or an aspirational mood for social media — this is your studio.

Use cases

• Campaign imagery — aspirational visuals that tell your brand's story

• Magazine and editorial spreads — high-end lifestyle and fashion photography

• Brand storytelling — create the visual world of your brand

• Aspirational lifestyle content — mood boards, brand world-building, and social media storytelling

• Lookbooks — consistent editorial style across a collection

• Blog and website hero images — engaging lifestyle visuals that evoke a mood

How to use the Editorial Studio

1. Open the Studios section in the sidebar and select Editorial

2. Choose a preset like Morning Ritual, Urban Street Editorial, or Café Culture

3. Adjust controls — pick a setting, time of day, styling approach, and more

4. Add references — upload a product photo, style reference, or select a custom model

5. Write your prompt describing the scene and mood you want

6. Set output options and click Generate

Presets

• Morning Ritual — warm morning light, cozy home setting

• Urban Street Editorial — gritty, authentic street photography feel

• Cozy Home Moment — warm, inviting interior scene

• Outdoor Adventure — active, outdoor lifestyle

• Café Culture — coffee shop ambiance

• Work From Anywhere — modern remote work setting

• Wellness Self-Care — spa and wellness aesthetic

• Summer Golden Hour — warm golden hour lighting outdoors

• Luxury Interior — high-end interior design setting

• Social Gathering — group and social context

• Fashion Editorial High — high fashion editorial look

• Food & Beverage Hero — hero shots for food and drink products

• Fitness & Activewear — gym and workout setting

• Beauty Close-Up — beauty and cosmetics close-up

• Winter Hygge — cozy winter atmosphere

• Creative Workspace — artistic workspace setting

• Beach Resort Vacation — vacation and resort vibes

• Kitchen Cooking Scene — cooking and kitchen lifestyle

• Leica Street Portrait — classic Leica street photography aesthetic

• Y2K Fashion Retro — Y2K retro fashion look

And many more including Bohemian Festival, Corporate Portrait, and others.

You can also save your own configurations as custom presets.

Controls

Setting

Where does your scene take place?

• Modern Living Room

• Bright Kitchen

• Professional Office

• Elegant Bathroom

• Cozy Bedroom

• Urban Street

• Natural Outdoors

• Beach & Coastal

• Café & Restaurant

Time of Day

• Golden Hour

• Blue Hour

• Midday Bright

• Overcast Soft

• Indoor Ambient

• Evening & Night

Human Presence

Decide if and how people appear in your scene.

• No People

• Hands Only

• Partial Body

• Full Model

• Group & Social

Styling Approach

• Editorial Fashion

• Documentary Natural

• Aspirational Lifestyle

• Casual Authentic

• Luxury Premium

Color Temperature

• Warm Tones

• Cool Tones

• Neutral Balanced

• Earthy Natural

• Vibrant Saturated

• Moody / Atmospheric

• Cinematic

• Golden Hour

• Blue Hour

• Studio Neutral

Plus High Contrast and Low Contrast options.

Depth of Field

• Shallow (Blurred Background)

• Deep (All Sharp)

• Medium

Mood

• Bright & Airy

• Moody & Intimate

• Energetic & Dynamic

• Calm & Serene

• Bold & Confident

Camera Angle

• Eye Level

• Profile Left / Right

• Bird's Eye

• High Angle

• Dutch Angle

• Low Angle

• Worm's Eye

• Hero Shot

Clothing

When people are in the scene, pick their style.

• Business Formal

• Smart Casual

• Urban Streetwear

• Athleisure

• Bohemian

• High Fashion Editorial

• Cozy Loungewear

• And many more

Camera

Choose a camera look for authentic film aesthetics.

• Modern Digital

• Leica M11

• Hasselblad Medium Format

• Canon 85mm f/1.2 Portrait

• Kodak Portra 400 / 800

• Heavy 35mm Film Grain

• And more

References

• Style reference — match the visual style of an existing campaign or editorial

• Object reference — upload a product or subject to include in the scene

• Custom model — use your trained person, product, or style model

Output settings

• Aspect ratio — 1:1 Square, 4:5 Feed, 4:3 Landscape, 9:16 Story, 16:9 Wide, 21:9 Panorama, 3:2 Photo, 5:4 Medium, 3:4 Portrait, 2:3 Classic

• Number of images — 1, 2, 3, or 4

• Resolution — 1K, 2K, or 4K

After generation

• Open images in the image viewer

• Download, upscale, or create variations

• Vectorize for scalable graphics

Tips for great editorial imagery

• Think about mood and atmosphere first — the best editorial images evoke a feeling and tell a story

• Use Golden Hour or Blue Hour for that warm, magazine-quality light

• Try different human presence levels — sometimes just hands in a scene are more powerful than a full model

• Use camera presets like Kodak Portra or Leica for authentic film aesthetics

• Combine style references with your scene vision for a cohesive look

• Build your brand world — use the Editorial Studio to create a consistent visual universe across campaigns and channels